What 115 customers said wins the work.
It was not the price.
We read what 115 customers said about who they hire, and why. The findings surprised us, and they could help you win more work without competing on price.
- Discover what customers value most before they buy.
- Learn why the quality of your work isn't the deciding factor.
- Make simple changes that help you win more quotes.
The report, plus the occasional tip to help you win more work. Unsubscribe anytime.
The customer side of the story, in their own words
One post reached 239,000 people and drew 115 detailed replies about how customers choose one tradesperson over another. Here is what the report covers.
Most tradespeople think they win or lose on price and skill. Of the 115 customers who spoke up, the thing they named first was neither.
The seven things customers value most when deciding who to hire, ranked in the order they actually put them.
How to move into the top tier of tradespeople with one text message, before you have lifted a tool.
Where deals quietly die. The follow-up window on a quote is far shorter than most traders think, and the report shows how short.
The one habit that loses the job before you have even quoted. It has nothing to do with your work, and most traders never notice they are doing it.
Why some customers decide against you before you have said a word. At least six of them described the same avoidable mistake.
We spent six months interviewing sole traders about how they run their businesses. Then we went and asked their customers.
One post reached 239,000 people and drew 115 detailed replies about what makes them choose one tradesperson over another. This report is what they told us, written up so you can use it. We are building software for one-person companies, and this is the kind of problem it helps with. The report is useful whether you ever use the software or not.
Read what your customers wish you knew.
The report, plus the occasional tip to help you win more work. Unsubscribe anytime.